Purple Deck Media
has announced that TapLive, its Near Field Communication (NFC
) solution for small to enterprise-level businesses, is now compatible with Apple
products starting with iPhone 7 and newer models. The development follows Apple's recent announcement at its World Wide Developers Conference that its iOS 11 operating system will support the reading of NFC
tags (see Apple Embraces NFC—Finally
"With TapLive, NFC
tags become dynamic," said James Sulfare, Purple Deck's CEO, in a prepared statement. "The tags are coded, locked and security protected, and the content that they deliver is entirely cloud-controlled so it can be managed from an easy-to-use dashboard. For consumers, this creates a seamless, interactive experience where they can access information by simply tapping their device to a tag
. This encourages customer engagement within a store, while giving managers valuable insight by collecting a host of data and analytics."
According to Purple Deck Media, a 2014 report estimated that the U.S. market for proximity marketing, which includes advertising, shopper marketing and m-commerce opportunities, would reach $37.6 billion by 2016. However, the company reports, the market has fallen short of this goal because Apple had previously only enabled NFC
technology on its devices in the limited form of Apple Pay, the company's own payment system.
According to the Apple Developer website, CORE NFC
will "enable your app to detect NFC
tags, visit certificates, identifiers and profiles... For example, your app might give users information about products they find in a store or exhibits they visit in a museum."
"This development will definitely generate increased interest and adoption of NFC
technologies now that one of the most widely used platforms in the U.S. is involved," said Nathan Neil, Purple Deck's COO, in the prepared statement. "Apple's announcement is what the developers, consumers and partners already working in the NFC
space have been waiting for."